Welcome to the Baker Group – a unique, full-service consulting firm, assisting schools to thrive through purposeful management. Our work helps schools to be more strategic in fulfilling their mission, and more effective in their marketing and enrollment functions. We are deeply rooted in enrollment management know how. In a nutshell, the term Enrollment Management (EM) describes an integrated, school-wide process that consistently guides the annual recruitment, enrollment, and retention of mission-appropriate (best-match) students in sufficient quantity to ensure the current and future financial well-being of a school.
We offer Enrollment Management training to Trustees, Heads of School, senior staff, Admission Directors and their staffs. Our work improves schools by assisting the development of management skills and the use of sophisticated and successful admission and marketing strategies. We offer admission and marketing operational assessments, and a wide array of market and image research services. We bring enrollment management solutions to schools seeking to improve student body quality, diversity and experience, while becoming administratively efficient. Check out a partial list of our client schools. Our core services include: